LG Electronics will introduce a series of ultra-high definition (UHD) liquid crystal display (LCD) televisions with nano cell technology at this week’s CES 2017.
Nano cell LCD displays employ uniformly sized particles, about one nanometer in diameter, which create more subtle, accurate colors that can be viewed from wider angles than other LCD TVs. LG says the nanotechnology delivers consistent colors at wider viewing angles with no color difference for viewers seated directly in front of the screen or those watching from off-center angles.
LG says the nano cell technology improves resolution in TVs by absorbing surplus light wavelengths and enhancing the purity of the colors displayed on the screen. These light-absorbing capabilities allow the display to render each color as it was intended by the content creator. Nano cells also reduce instances of color fading, image instability and other color degradation issues, as well as reduce reflectivity to maintain high picture quality, even in ambient lighting.
LG has formed a partnership with Technicolor, the image and color company of Hollywood, to accurately recreate the artistic intention of content creators. The partnership enhances the color reproduction technologies of LG’s 4K TVs. LG says this will benefit people who watch movies, as a majority of Hollywood’s content uses Technicolor’s color-science technology.