Acquired Electronics360

Commentary

Apple and Samsung Can Co-Exist in Same Market

17 August 2015

It is unsurprising for Samsung to release its new Note 5 and Galaxy S6 Plus. The hardware contained in both handsets was also expected, although the Source: SamsungSource: Samsungcontinued choice of Exynos is another significant flagship loss for Qualcomm’s Snapdragon range.

However, the timing and details of the launch are notable and different compared with previous years.

The Note range has usually been announced at the IFA conference in late August/early September. By launching a couple weeks earlier, Samsung is hoping to steal a march on Apple’s new iPhone announcement, which will likely happen in early September. The Galaxy Note 4 was hit by direct competition from the larger screen iPhone 6 Plus during the year, which likely had a significant impact on the Note 4’s success. Until autumn 2014, Apple had no large screen smartphones that could compete with Samsung.

Read More

Questions or comments on this story? Contact engineering360editors@ihs.com

Related links:

IHS Telecommunications

News articles:

Samsung Charges Down a Different Path

The Impact of Samsung’s Monitor with Wireless Charging

Samsung Extends Licensing of Mali GPUs

Samsung Launches IoT Development Platform



Powered by CR4, the Engineering Community

Discussion – 0 comments

By posting a comment you confirm that you have read and accept our Posting Rules and Terms of Use.
Engineering Newsletter Signup
Get the Engineering360
Stay up to date on:
Features the top stories, latest news, charts, insights and more on the end-to-end electronics value chain.
Advertisement
Weekly Newsletter
Get news, research, and analysis
on the Electronics industry in your
inbox every week - for FREE
Sign up for our FREE eNewsletter
Advertisement

CALENDAR OF EVENTS

Date Event Location
30 Nov-01 Dec 2017 Helsinki, Finland
23-27 Apr 2018 Oklahoma City, Oklahoma
18-22 Jun 2018 Honolulu, Hawaii
Find Free Electronics Datasheets
Advertisement