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CES 2015: The Year of Pragmatism

09 January 2015

The 2015 International Consumer Electronics Show (CES) is in the books and unlike previous years where the next big thing that may be years off was being touted, the show mostly focused on products consumers can have in their homes right now.

From a traditional consumer electronics perspective – meaning those products not including wearables, the Internet of Things (IoT) or breakthroughs in automotive – the focus of CES from consumer companies was more on core technologies that had been seen at prior CES events that are now ready to be owned and at probably a more affordable price than in the past.

Mostly this meant the expansion of 4K television products on the market from nearly every major vendor at the show as well as expanded products in the whole home audio market.

According to Jordan Selburn, principal analyst for consumer electronics at IHS Technology who attended CES, the previous years’ products that were labeled as “coming soon” at the show were leading up to this year’s show where the products were a reality.

“CES this year was more about products being pervasive than in many years past. And by pervasive I mean real products and real solutions that can be added to your home today,” Selburn said. “If you go back a few years ago, the big thing was OLED TVs. The year before that it was 3D TVs. Last year we had 4K TVs but this year they are better. Better quality, better form factors, better prices. Sometimes you need a pragmatic CES.”

Selburn added that this doesn’t mean there weren’t fringe products being shown. In fact, there were a wide range of televisions being featured that included 8K displays and the introduction of high-dynamic range televisions.

Questions or comments on this story? Contact dylan.mcgrath@ihs.com

Related links:

IHS Consumer Electronics

News articles:

Intel Shipping Streaming TV Stick

MediaTek Rolls SoCs for Android Wearables, TVs

CES: Intel Shows Curie 'Button' for Wearables

Explosive Growth Set for Quantum Dot LCD TVs

LCD TV Market Back To Sustainable Growth



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