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Digital Signage Gets into the NFC Game

13 October 2014

Earlier this year, Clear Channel Outdoor announced the successful rollout of their Connect platform, an interactive mobile advertising platform that enables seamless campaign integration between out-of-home (OOH) advertising and mobile devices across 29 markets in North America and Europe. Many advertisers in these regions, including McDonalds, Google, Levi’s, and Paramount, have launched over 100 mobile-supported campaigns using the Connect platform. With the help of leading mobile marketing solutions provider, Blue Bite, Connect tags are located on both digital and static panels in public venues such as street furniture, billboards, bus shelters, shopping malls, airports, and other point-of-sale structures that provide advertisers with a means to promote interactive campaigns to consumers in different locations. The appropriate content will be delivered via a consumer’s mobile phone who engages with the tag, delivering relevant information, coupons, transactional choices, or enable interaction with social media or other games.

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Related links:

IHS Digital Signage

Increasing Use of NFC in Digital Signage

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