Acquired Electronics360

Digital Signage

Broadcom, BrightSign Team for 4K Digital Signage Media Players

09 September 2014

Using Broadcom Corp.’s ultra high definition system-on-chips (SoCs), BrightSign LLC will roll out a new line of 4K media players targeted at the digital signage market beginning this month.

BrightSign will use Broadcom’s BCM7444 and BCM 7252 SoCs for a line of digital signage media players to deliver native 4K, 60 frame-per-second video and 10-bit color. These media players will be targeted at companies using large liquid crystal displays (LCDs) for commercial applications such as advertising, retail stores, stadiums, museums and other public displays.

The benefits of ultra HD and 4K screens are that they deliver a great array of colors and sharper contrast and a feeling of being immersed in the action of the screen. To generate 4k images, ultra HD content requires more bandwidth and Broadcom said its SoCs come integrated with high-efficiency video codec (HEVC) technology that help to reduce bandwidth usage by 50 percent, allowing for faster generation of HD content.

Dan Marotta, executive vice president and general manager of Broadcom’s Broadband & Connectivity Group, said in a statement the SoCs are enabling deployment of ultra HD capable products that in turn is “proliferating the adoption of ultra HD in the marketplace in 2014 and beyond.” He added that Brightsign and other companies “are moving the industry forward in the delivery of vastly improved entertainment experience.”

Broadcom’s line of ultra HD SoCs are available now with BrightSign’s commercial 4K media players likely to be available at the end of September.

Related links:

News articles:



Powered by CR4, the Engineering Community

Discussion – 0 comments

By posting a comment you confirm that you have read and accept our Posting Rules and Terms of Use.
Engineering Newsletter Signup
Get the Engineering360
Stay up to date on:
Features the top stories, latest news, charts, insights and more on the end-to-end electronics value chain.
Advertisement
Weekly Newsletter
Get news, research, and analysis
on the Electronics industry in your
inbox every week - for FREE
Sign up for our FREE eNewsletter
Advertisement

CALENDAR OF EVENTS

Date Event Location
30 Nov-01 Dec 2017 Helsinki, Finland
23-27 Apr 2018 Oklahoma City, Oklahoma
18-22 Jun 2018 Honolulu, Hawaii
Find Free Electronics Datasheets
Advertisement