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Distribution

RS, Allied Ink Global Distribution Deal with Rohm

23 July 2014

RS Components and Allied Electronics, business brands of Electro Components PLC, have signed an agreement with Rohm Semiconductor and to be an authorized global distribution partner of the chipmaker.

RS and Allied carry a large inventory of Rohm chips, including discrete semiconductors, power management ICs, LEDs, display drivers, optical switches, video and audio processor circuits, and sensor devices. Rohm parts are used in a wide range of automotive, telecommunication, computer and consumer applications.

RS and Allied’s new authorized distributor status bolsters their alliance with ROHM and broadens the selection of parts available to their customers direct from stock at the distributor’s global warehouses.

Jonathan Boxall, global head of semiconductors at RS Components, said consolidating relationships with suppliers such as ROHM is an “increasinglyimportant consideration in our endeavor to sustain high levels of productavailability for our customers and to anticipate their future needs.”

He noted that global demand for semiconductors continues to rise, so it is important that the needs of design engineers and buyers are met so they can source parts “quickly and easily in this highly competitive market.”

Masaki Sakai, director of Euro-American sales at ROHM, said that sourcing and purchasing ICs for complex designs is a time-consuming for both engineers and buyers because of the “vast range of devices” that are available.

“Bringing RS and Allied on board as an authorized distribution partner will ease and accelerate this process, giving customers online access to more and more of our devices, and allowing us to respond more efficiently to growing demand,” said Sakai.

RS Components is headquartered in Corby, United Kingdom and serves the European and Asian markets. Allied is based in Fort Worth, Texas and distributes components in North America.

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