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Teardown: Seenda iPad Air Case

01 July 2014
The following is an overview of a teardown analysis conducted by IHS Technology Teardown Services.

The IHS teardown team has taken a look inside one of the popular accessories for a very popular tablet – Apple’s iPad Air. Although not exactly crammed full of functionality, the Seenda IS11-15E offers iPad Air users the convenience of a wireless keyboard and a rugged, metal-reinforced protective case.

The Seenda IS11-15E leatherette-bound case for the iPad Air tablet also contains a full QWERTY keyboard that is detachable and connects to the device via Bluetooth 3.0. A built-in lithium-polymer battery powers the keyboard for up to 60 hours between charges. A Micro USB port is provided for charging.

Summary points:

Seenda iPad Air Case IS11-15E

Airoha AB1107 Single-chip BT3.0 HID IC

14 Magnets Total (Including 9 in the Cover Case)

Off-the-Shelf Keyboard Assembly

Target market: Computer Accessory

Pricing: $30.99 to $39.99, online e-tailers

Availability: Worldwide

Total cost (direct materials and manufacturing): $14.58

Major Components:

- Enclosure, Case, Protective Cover, Laminated Leatherette/Cloth, 2 Stamped Metal Sheet Inserts, 4 Plastic Sheet Stiffeners, 9 Magnet Inserts – (Qty: 1)

- Keyboard Assembly, Injection-molded Plastic Keys, Mounted on Metal Backing Plate, w/ Interconnect Flex PCB – (Qty: 1)

- Bluetooth, Single-chip, Bluetooth 3.0 HID, w/ Integrated Battery Charger, 12C/SPI/UART – MFG: AIROHA TECHNOLOGY CORP– MPN: AB1107 – (Qty:1)

- Magnet, Neodymium – (Qty: 5)

- Enclosure, Keyboard, Top, Injection-molded Plastic, Printed – (Qty: 1)

- Enclosure, Case, Device Holder, Injection-molded Polyurethane – (Qty: 1)

- Battery, Li-polymer, 3.7 V, 280 mAh, w/ 2 Discrete Insulated Wires – (Qty: 1)

- Keyboard Top Cover, Leatherette, Die-cut – (Qty:1)

- Keyboard Bottom Cover, Leatherette, Die-cut – (Qty:1)

- USB Cable, Type A to Micro USB, 3.4 ft w/ Clear Mylar Sleeve – (Qty: 1)

Device Overview (1)

Source: IHS

Main PCB (Top)

Source: IHS

Main PCB (Bottom)

Source: IHS

Enclosure, Keyboard

Source: IHS

Device Overview (2)

Source: IHS



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