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Distribution

Sapphire Selects Symmetry as Distribution Partner

24 March 2014

Symmetry Electronics has entered into a distribution partnership with Sapphire Technology, a global supplier of graphics products, motherboards and embedded solutions.

Symmetry will carry products from Sapphire's new Embedded Systems Business Unit, which is designing systems for intensive graphics and small format computing in numerous applications.

Sapphire's new 4×4 platform uses the AMD G-Series eKabini SOC and is aimed at the embedded PC market. The board delivers a complete computing solution with dual HDMI display outputs, HD audio, and extensive I/O capability on a printed circuit board measuring only 4 x 4 inches. The system is available as board only, or housed in an extruded metal casing for wall mounting, the company said.

David Beck, Symmetry Electronics technical marketing director, said Sapphire's AMD-focused strategy is synergistic with Symmetry's exclusive "AMD Embedded approach." He said the partnership of AMD, Sapphire and Symmetry provides a "technology powerhouse" that addresses evolving embedded markets such as electronic gaming, embedded digital signage, video surveillance, and retail POS and kiosks.

Adrian Thompson, vice president of marketing for Sapphire, said his company has developed custom solutions for the embedded market based on "proven technologies, and now we are ready to deliver these solutions."

Symmetry is a supplier-authorized, global distributor specializing wireless, video, and embedded semiconductor products.

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