Basic, entry-level dual-band GSM/GPRS (non camera!) candybar phone with 1.5 inch diagonal 128x128 CSTN screen. This phone is one step above the group of entry-level phones for emerging markets analyzed by iSuppli not long ago, with a few relative upgrades: color screen, more memory, and an FM radio. No sophisticated multimedia features aside from polyphonic ringtones in this phone. Basic phone probably for youth market.
Entry-level, mainstream. Per Nokia press release: "The Nokia 6030 phone offers everything consumers need to stay in touch -- at a very desirable price. In a classic design, the Nokia 6030 fulfills consumers' main communications needs..
Q1 2005 per press release. This phone was released in parallel with the long ago analyzed 6230i.
According to initial press release - Nokia planned to sell these at about 150 Euros, excluding 'taxes and subsidies'.
Given the popularity of the low-end segment, and Nokia's relative market strength, and despite a general market transition to more feature-intensive phones, we expect this model to do relatively well with a lifetime production volume of 10 million units.
As a reminder, volume production assumptions are not meant to be necessarily 'market accurate', and our meant primarily to be used for our cost analysis in terms of amortized NRE and tooling costs, especially for custom components specific to the model being analyzed (mechanical components especially).
Function / Performance
Functional testing was not performed on the Nokia 6030.
Country of Origin / EMS Provider
This model was labeled as built in Hungary. Many Nokia phones previously analyzed were also labeled as made in Hungary, a popular manufacturing location for Nokia. It was assumed furthermore that the plastics and other mechanicals, as well as the assembly of the PCBA took place in Hungary or elsewhere in Eastern Europe to minimize costs.
Design for Manufacturing / Device Complexity
The Nokia 6030 has a very low total component count of 372, which is in line, in terms of quantity, with the recently analyzed Nokias (actually we have seen quite a few very basic barebones Nokias!), but is not noteworthy as being particularly low or high in this respect. Of the two competing phones against which this Nokia 6030 is being compared (the Motorola C168 and SonyEricsson j230i, the Motorola C168 actually has the lowest component count.
This Nokia phone and the competing phones against which it was analyzed are also relatively simple mechanically - this phone had 75 mechanical components which again is totally in line with the low end candybar phones we have analyzed.
Component counts have a direct bearing on the overall manufacturing cycle times and costs, and also can increase or decrease overall yields and re-work. Our calculations of manufacturing costs factor counts and more qualitative complexities in the design. Note also that manual labor has a much smaller effect on auto-insertion assembly lines (for the Main PCB, for example), where manufacturing costs are much more capital equipment intensive and driven by these investment costs.
Note that manual labor has a much smaller effect on auto-insertion assembly lines (for the Main PCB, for example), where manufacturing costs are much more capital equipment intensive and driven by these investment costs.
As always, Nokia designs are based around a handful of ASIC variants which never seem to have the exact same specs from phone to phone, but are quite similar.
Chip or Component Summary by Functional Area or Assembly
- DBB - Digital Baseband Processor - Texas Instruments - NMP #4377161
- ABB - Analog Baseband Processor - ST Microelectronics - NMP #4376441
- MCP - 128Mb NOR Flash, 16Mb PSRAM, 110nm - Spansion - S71NS128NA0BJW
- PAM - Dual Band, GSM900/DCS1800 - RF Micro Devices - RF3282 (NMP #4355815)
- RF Transceiver - Infineon - PMB3258 (NMP #4380103)
- FM Radio - Philips Semiconductor - TEA5761UK
- Display Module - 1.5' Diagonal, 128 x 128 Pixels, 65K Color STN