Acquired Electronics360

Mobile Devices

Acer DA220HQL Media All-In-One Desktop Teardown

04 September 2013
The following is an overview of a teardown analysis conducted by IHS Technology Teardown Services.

Summary Points

Acer's first Android-based all-in-one computer
Leverages tablet core silicon as opposed to tradition all-in-one desktop computer silicon
Dual-Core 1GHz TI OMAP 4430 CPU
8GB eMMC NAND Storage and 1GB Mobile DDR2 RAM
21.5' LED Backlit Display w/ Optical Touchscreen


Target Market

Entry-level all-in-one computing

Released

March, 2013

Acer DA220HQL Media All-In-One Desktop - Disassembly View 1Acer DA220HQL Media All-In-One Desktop - Disassembly View 1

Pricing

$479.99 USD

Availability

Worldwide

Annual Volume Assumption

10000

Production Lifetime (Yrs)

2.5

Teardown volume and production assumptions are primarily used for our cost analysis in terms of amortized NRE and tooling costs, especially for custom components specific to the model being analyzed (mechanical components especially). Unless assumed volumes are different by an order of magnitude, minor changes in volume (say 1 million vs. 2) rarely have a large net effect on our final analysis because of this.

Country of Origin / Labor Rates

Box Contents - China / $4.03
BT / FM / WLAN Module - China / $4.03
Display / Touchscreen - China / $4.03
Interface PCB - China / $4.03
Microphone PCB - China / $4.03
Other - Enclosures / Final Assembly - China / $4.03
Processing PCB - China / $4.03
Webcam Module PCB - China / $4.03
'For the purposes of this analysis, we are assuming the following country(ies) of origin for each level of assembly, based on a combination of 'Made In' markings, and/or assumptions based on our knowledge of such equipment.

Country of origin assumptions relate directly to the associated cost of manufacturing, where calculated by iSuppli. In the cases of 'finished' sub-assemblies (such as Power Supply Module), we do not calculate internal manufacturing costs, but rather assess the market price of the finished product in which case country of origin assumptions may or may not have a direct effect on pricing.

Labor rates are applied directly only to hand inserted components and systems in our bill of materials, and although regional assumptions do, these new rates do not have a direct effect on our modeled calculations of placement costs for automated SMD assembly lines. "Auto inserted components (such as SMT components) placement costs are calculated by an iSuppli algorithm which allocates a cost per component based on the size and pincount of the device. This calculation is affected by country or region of origin as well.

Acer DA220HQL Media All-In-One Desktop Cost AnalysisAcer DA220HQL Media All-In-One Desktop Cost Analysis

Cost Notes

Total BOM: $241.61
Top 10 Cost Drivers : $173.46
Top 10 as % of Total BOM 72%

Manufacturing Notes

As with most electronic hardware, this equipment may be built for the customer by an outside contract manufacturer, but may also be built in-house; as is often the case for OEM/ODM type companies which are common in Taiwan. For the purposes of our analysis, our cost structures in manufacturing represent the cost to the manufacturer, without markup. If an EMS is involved, one would have to add a fair margin for the EMS provider, on top of our cost assessment, in order to provide a 'fair price' to the manufacturer. EMS providers often operate in the low single digits on margins, but tend to make up for such low margins when working with low volume products such as this.

Not Included in Analysis

The total materials and manufacturing costs reported in this analysis reflect ONLY the direct materials cost (from component vendors and assorted EMS providers), AND manufacturing with basic test. Not included in this analysis are costs above and beyond the material manufacture of the core device itself - cost of intellectual property, royalties and licensing fees (those not already included into the per component price), software, software loading and test, shipping, logistics marketing and other channel costs including not only EMS provider and the OEM's margin, but that of other resellers. Our cost analysis is meant to focus on those costs incurred in the manufacture of the core device and exceptionally in some circumstances the packaging and literature as well. We do provide an Excel tab 'Overall Cost Model' where a user can enter their known pre and post production costs to build a per unit cost reflective of theirs actual expenditures.

Major Components (Top 10)

Display Module - 21.5' Diagonal, 16.7M Colors TFT LCD, 1920 x 1080 Pixels, LED Backlight - MFG: AU OPTRONICS CORP - MPN: T215HVN01.0 - (Qty: 1)
Touchscreen Assembly - 21.5' Optical, w/ 2 Integral Optical Sensor PCB & Reflecting Bezel - (Qty: 1)
Applications Processor - TI OMAP4, Dual-Core 1GHz ARM Cortex-A9, IVA 3 Hardware Accelerator, SGX540 3D Graphic Core, 1080P 2D, 720P 3D, 45nm, PoP - MFG: TEXAS INSTRUMENTS INC - MPN: OMAP4430FCBS - (Qty: 1)
Wireless Keyboard - (Qty: 1)
SDRAM - Mobile DDR2, 8Gb, PoP - MFG: ELPIDA MEMORY INC - MPN: EDB8064B2PB-8D-F - (Qty: 1)
AC Adapter - Input: 100-240V~1.2A, Output: 19V~2.1A, 5.5 ft Cord, w/ 2 Labels - MFG: DELTA ELECTRONICS INC - MPN: ADP-40PH BB - (Qty: 1)
Flash - eMMC NAND, 8GB, MLC - MFG: TOSHIBA SEMICONDUCTOR - MPN: THGBM5G6A2JBAIR - (Qty: 1)
Bluetooth / FM / WLAN Module - IEEE802.11b/g/n, Bluetooth 2.1+EDR, FM Receiver & Transmitter, Contains Texas Instruments WL1271B - MFG: JORJIN TECHNOLOGIES INC - MPN: WG7310-0A - (Qty: 1)
Wireless Optical Mouse - (Qty: 1)
Display Bracket - Stamped / Formed Metal, Electrogalvanized Steel, w/ 4 Inserts - (Qty: 1)

Acer DA220HQL Media All-In-One Desktop - Box ContentsAcer DA220HQL Media All-In-One Desktop - Box Contents



Powered by CR4, the Engineering Community

Discussion – 0 comments

By posting a comment you confirm that you have read and accept our Posting Rules and Terms of Use.
Engineering Newsletter Signup
Get the Engineering360
Stay up to date on:
Features the top stories, latest news, charts, insights and more on the end-to-end electronics value chain.
Advertisement
Weekly Newsletter
Get news, research, and analysis
on the Electronics industry in your
inbox every week - for FREE
Sign up for our FREE eNewsletter
Advertisement

CALENDAR OF EVENTS

Date Event Location
30 Nov-01 Dec 2017 Helsinki, Finland
23-27 Apr 2018 Oklahoma City, Oklahoma
18-22 Jun 2018 Honolulu, Hawaii
Find Free Electronics Datasheets
Advertisement