ODM: Pegatron (Assumed)
Mobo Name: P5E3 Deluxe
Chipset: Intel® X38 chipset
NU82X38SLALJ - Northbridge - X38 Express
NH82801IRSLA9N - Southbridge - I/O Controller Hub (ICH9R)
Overview / Scope
This does not represent a teardown of an entire finished product (desktop system in this case), but rather a 'motherboard-only' analysis of ASUS - P5E3 Deluxe model. The board features an AMD chipset / solution. As part of our extended analysis, this unit is compared side-by-side with an ostensibly similar ASUS motherboard (M3A32-MVP Deluxe) with competing AMD solution.
This is a custom analysis which also applies custom functional areas for a very detailed technical slice of the data. These functional areas are exceptional in their detail and do not represent standard iSuppli functional areas, but are much more detailed and offer much greater resolution in cost analysis.
Selling for prices as low as $329 USD at the time of writing (Most vendors are selling around the $350 USD mark) - 4/29/08.
For the purposes of this analysis, we have made a volume assumption of 87.5K units over the course of the product lifetime.
As a reminder, volume production assumptions are meant primarily to be used for our cost analysis in terms of amortized NRE and tooling costs, especially for custom components specific to the model being analyzed (mechanical components especially), and not necessarily as a market accurate estimate for a specific model. Our estimations are based on iSuppli market research and we derive rational estimates based on overall market shares of the manufacturer in question, as well as the number of products in a given portfolio and the relative popularity of certain lines of products.
What Is Not Included in our Cost Analysis
The total materials and manufacturing costs reported in this analysis reflect ONLY the direct materials cost (from component vendors and assorted EMS providers), AND manufacturing with basic test. Not included in this analysis are costs above and beyond the material manufacture of the core device itself - cost of intellectual property, royalties and licensing fees (those not already included into the per component price), software, software loading and test, shipping, logistics marketing and other channel costs including not only EMS provider and the OEM's margin, but that of other resellers. Our cost analysis is meant to focus on those costs incurred in the manufacture of the core device and exceptionally in some circumstances the packaging and literature as well.
Country of Origin / Volume Assumptions
This motherboard is assumed to be produced in China.
Country of origin assumptions relate directly to the associated cost of manufacturing, where calculated by iSuppli. In the cases of 'finished' sub-assemblies (such as power supplies, or Bluetooth modules), we do not calculate internal manufacturing costs, but rather assess the market price of the finished product in which case country of origin assumptions may or may not have a direct effect on pricing.
Design for Manufacturing / Device Complexity
A comparative analysis of both motherboards will be found in the spreadsheet analysis allowing for quick and easy side-by-side comparisons of the two motherboards, and can be examined based on several alternative breakdowns (by functional areas, component family, etc.).
This motherboard - ASUS - P5E3 Deluxe - features a total of 1725 components.
Component counts have a direct bearing on the overall manufacturing cycle times and costs, and also can increase or decrease overall yields and re-work. Our calculations of manufacturing costs factor counts and more qualitative complexities in the design.
Note that manual labor has a much smaller effect on auto-insertion assembly lines (for the Main PCB, for example), where manufacturing costs are much more capital equipment intensive and driven by these investment costs.
The ASUS - P5E3 Deluxe is based on a core Intel Northbridge / Southbridge solution. This motherboard is based on the Intel® X38 chipset which consists of the Intel - NU82X38SLALJ - Northbridge - X38 Express, Memory Controller Hub, and the Intel - NH82801IRSLA9N - Southbridge - I/O Controller Hub (ICH9R).
Major component summaries:
Southbridge / Northbridge
Northbridge - Intel - NU82X38SLALJ - X38 Express, Memory Controller Hub
Southbridge - Intel - NH82801IRSLA9N - I/O Controller Hub (ICH9R)
Ethernet Controller - Realtek - RTL8110SC-GR - Single Chip Solution, Integrated 10/100/1000 Transceiver, PCI Interface, w/ Power Management
I/O Controller - Winbond - W83627DHG - LPC Super I/O
IEEE1394 Host Controller - LSI Logic - L-FW32207T100-DB - Integrated 1394a-2000 OHCI PHY/Link-Layer
Controller - JMicron Technology - JMB363 - PCI Express To SATA II And PATA Host
Ethernet Controller - Marvell Technology- 88E8056-NNC1 - PCI Express, Gigabit LAN
Codec - Analog Devices - AD1988BJCPZ - HD Audio SoundMAX, 5 Stereo DAC Pairs & 3 Stereo ADC Pairs, w/ S/PDIF Output & Input
Multiplexer/Demultiplexer - ASMedia Technology - ASM1410 - 8 Channel, 2:1, High Speed
Asus - ASP0700 - Regulator - Vcore, For EPU Engine
WLAN Baseband Processor MAC - Ralink Technology - RT2770 - 802.11n, 300Mbps 1x2 Mode
RF Transceiver - Ralink Technology - RT2720 - 2.4GHz, 2 Receiver Paths & 1 Transmit Paths
NAND Flash PCB
Flash - NAND - ST Microelectronics - NAND04GW3B2BN6 - SLC, 4Gb
Flash Memory Controller - Phison Electronics - PS2135 - USB 2.0 Interface, 12MHz