Overview / Main Features
The Acer X193HQL is a low-power consumption 18.5 inch LCD monitor with white LED backlighting and a standard VGA input marketed in the Asian markets. The primary cost driver in this monitor is the LCD display from AU Optronics.
Pricing - unknown
Availability - Asia
For the purposes of this teardown analysis, we have assumed a lifetime production volume of 1.2M units.
As a reminder, teardown volume production assumptions are primarily used for our cost analysis in terms of amortized NRE and tooling costs, especially for custom components specific to the model being analyzed (mechanical components especially). Unless assumed volumes are different by an order of magnitude, minor changes in volume (say 1 million vs. 2) rarely have a large net effect on our final analysis because of this.
Main Cost Drivers Representing ~80% of total materials cost
AU Optronics - M185XW01 V7 - Display Value Line Item - 18.5' LED Backlit LCD, WXGA 1366 x 768 Pixels (16:9), 8M:1 Contrast Ratio, 5ms Response Time, Active Area: 409.8mm x 230.40mm
Enclosure, Main, Rear - Injection Molded ABS
Rear Mounting Panel - Electro-Galvanized Steel, Stamped/Formed, 2 Pieces, 7 Clinches, w/ 2 Internally Threaded Metal Stand Offs
Enclosure, Main, Front Bezel - Injection Molded ABS, Pritned
Wire Harness - 24 Discrete, Insulated Wires, w/ 1 20-Position Dual Row Pin Socket Connector, & 1 30-Position Locking LVDS Connector, w/ Cloth Tape, Foam Rubber Cushion w/ PSA, and Label
Box - Corrugated Cardboard, Black Printed
Packaging Insert - Styrofoam
Tilt Mechanism - Electro-Galvanized Steel, Stamped/Formed, 3-Pieces, w/ Machined/Threaded Metal Pins, Washers and Hex Nuts
VGA Video Cable - D-Sub 15-Pin Male to Male, w/ Screw Locks
Stand Base Cover - Injection Molded ABS
Hangzhou New Triunion Electronics Co., Ltd. - 1-Layer - CEM-1
Total BOM Cost $100.48
What Is Not Included in our Cost Analysis
The total materials and manufacturing costs reported in this analysis reflect ONLY the direct materials cost (from component vendors and assorted EMS providers), AND manufacturing with basic test. Not included in this analysis are costs above and beyond the material manufacture of the core device itself - cost of intellectual property, royalties and licensing fees (those not already included into the per component price), software, software loading and test, shipping, logistics marketing and other channel costs including not only EMS provider and the OEM's margin, but that of other resellers. Our cost analysis is meant to focus on those costs incurred in the manufacture of the core device and exceptionally in some circumstances the packaging and literature as well.
Country of Origin / Volume Assumptions
Based on markings, the unit was likely assembled in China.
Country of origin assumptions relate directly to the associated cost of manufacturing, where calculated by iSuppli. In the cases of 'finished' sub-assemblies (such as connectors), we do not calculate internal manufacturing costs, but rather assess the market price of the finished product in which case country of origin assumptions may or may not have a direct effect on pricing.
Remember also that labor rates are applied directly only to hand inserted components and systems in our bill of materials, and although regional assumptions do, these new rates do not have a direct effect on our modeled calculations of placement costs for automated SMD assembly lines. "Auto inserted components (such as SMT components) placement costs are calculated by an iSuppli algorithm which allocates a cost per component based on the size and pincount of the device. This calculation is affected by country or region of origin as well.
Design for Manufacturing / Device Complexity
The Acer X193HQL has an overall component count of 346, of which, 136 reside on the main PCB.
Component counts have a direct bearing on the overall manufacturing cycle times and costs, and also can increase or decrease overall yields and re-work. Our calculations of manufacturing costs factor counts and more qualitative complexities in the design. The cost of manufacturing is also, to some extent, decreased in this case because of assumed labor rate applied for the China.
Note that manual labor has a much smaller effect on auto-insertion assembly lines (for the Main PCB, for example), where manufacturing costs are much more capital equipment intensive and driven by these investment costs.