Overview / Main Features
The Nokia 6220 Classic is one of a handful of Nokia handsets outside of the N or E series product line to either run the open Symbian S60 platform or feature class-leading 5 mega-pixel camera with xenon-flash. Positioned as a mid category handset (Nokia 6xxx family), the 6220 classic offers many beyond-category feature sets such as aGPS and 3.5G network speeds in a small candy-bar format.
This dual-band UMTS/HSDPA (900/2100MHz), quad-band GSM/EDGE handset sports a 2.2 inch 16M color display along with expandable memory via microSD. The phone comes pre-loaded with Nokia Maps 2.0 application as well as Nokia's WidSets (RSS reader) service to take advantage of these network capabilities. Along with 'geo-tagging' capabilities with the integrated GPS, this Nokia handset just about rivals the higher tier N-series handsets. Overall, the 6220 Classic is a demonstration that Nokia is applying 'trick-down' economics as they begin to transplant previously premium features to the mid-range handsets.
Nokia 6220 Classic Mobile Phone Main Image
Mid to High-end 'smartphone' handset targeting rich multi-media orientated mobile phone consumers
Per press releases, first release into select world markets starting Q3 of 2008.
Pricing - Per Nokia's press release, the 6220 Classic has a retail price of 325 Euro [or approximately $510]. The unit analyzed in this teardown was purchased for 3980 RMB or about $580. The lowest pricing found for the Nokia handset at various boutique e-tailors mobile handset was around $420 at time of writing (August 2008). However, if the phone is sold through a network carrier in select global markets, the cost may be significantly reduced due to service provider subsidies and in some cases offered for free with activation.
Availability - The 6220 Classic handset is currently only available in select global markets such as Europe and Asia that support the 900/2100MHz UMTS/HSDPA frequencies. The unit analyzed in this teardown is a localized version for the Hong Kong market [obtained through a grey market channel within the greater Shenzhen, China area].
For the purposes of this teardown analysis, we have assumed a lifetime production volume of 8.1M units.
As a reminder, teardown volume production assumptions are primarily used for our cost analysis in terms of amortized NRE and tooling costs, especially for custom components specific to the model being analyzed (mechanical components especially). Unless assumed, volumes increment by an order of magnitude. Incremental changes in volume (say 1 million vs. 2) rarely have a large net effect on our final analysis.
As part of iSuppli's Design Forecast Tool (DFT), we forecast handset shipments by major design feature and manufacture, as well as the number of design starts a manufacturer will have by feature set.
iSuppli estimates unit shipments of 168 million HSDPA handsets in 2008 global market. We further estimate 40 million units of 5 megapixel camera phones to ship in the 2008 global market. All estimates are based on a 2 year product life span assumption with an overall global market share of 38% for Nokia.
Nokia 6220 Classic Mobile Phone Cost Analysis
See BOM for detailed analysis. High level cost items are:
Main Cost Drivers Representing ~71% of total materials cost
Primary Camera Module Value Line Item - 5.0MP, CMOS, 1/2.5'' Format, Auto Focus Lens
Texas Instruments - NMP #4377152 - DBB - Digital Baseband Processor
Samsung Semiconductor - K5W2G1GACD-SL60 - MCP - 2Gb OneNAND Flash, 1Gb Mobile DDR
Display Module Value Line Item - 2.2'' Diagonal, 16M Color TFT, 240 x 320 Pixels
Texas Instruments - OMAP-DM500 - Multimedia Coprocessor - OMAP-DM, Integrated High-Performance ARM Microprocessor, 128Mbit Stacked mDDR, w/ ISP & Video Processor
MicroSD Memory Card - 1GB
Nokia - BP-5M - Battery - Li-Polymer, 3.7V, 900mAh
Texas Instruments - GPS5350 - GPS - Single-Chip, A-GPS, NaviLink 5.0
UniMicron Technology - 8-Layer - FR4/RCF HDI, 2+4+2, Stacked Via
ST Microelectronics - NMP #4380206 - RF Transceiver - Quad-Band GSM/GPRS/EDGE, WCDMA 850/2100
Broadcom - BCM2048KUBG - Bluetooth / FM Radio - Single Chip, V2.0+EDR, w/ FM+RDS Radio Receiver
ST Microelectronics - VS6451 - Secondary Camera Module Value Line Item - CIF+, CMOS, 1/10' Format, Fixed Lens
Emerson Network Power - Charger - 5.0V, 800mA
RF Micro Devices - NMP #4355951 - PAM - Quad-Band, GSM/GPRS/EDGE w/ Integrated SP7T Antenna Switch
Epson - S1D13771B01B20B - Video/Image Driver - TV-Out Graphics Engine, 8bit I/F Indirect Addressing, 228KB SRAM, Parallel Host Interface, DAC & PAL/NTSC Output
ST Microelectronics - NMP #4396299 - ABB - Analog Baseband / Power Management
Keypad Assembly - Co-Molded Plastic and Silicone Rubber Keys, Painted, Silkscreened, Chromed, on Injection Molded Polycarbonate Back Plate, w/ Mylar Insert
ST Microelectronics - NMP #4376535 - Power Management - Battery Charger IC
RF Micro Devices - NMP #4355898 - PAM - Dual-Band, WCDMA/HSDPA 836.5/1950MHz
Materials and Manufacturing $112.70
What Is Not Included in our Cost Analysis
The total materials and manufacturing costs reported in this analysis reflect ONLY the direct materials cost (from component vendors and assorted EMS providers), AND manufacturing with basic test. Not included in this analysis are costs above and beyond the material manufacture of the core device itself - cost of intellectual property, royalties and licensing fees (those not already included into the per component price), software, software loading and test, shipping, logistics marketing and other channel costs including not only EMS provider and the OEM's margin, but that of other resellers. Our cost analysis is meant to focus on those costs incurred in the manufacture of the core device and exceptionally in some circumstances the packaging and literature as well.
OEM/ODM/EMS Relationships / Manufacturing
According to iSuppli's Global OEM Manufacturing and Design Analysis 'Mobile Handsets Q1 2008