ODM: Pegatron (Assumed)
Mobo Name: M3A32-MVP Deluxe
Chipset: AMD AM2+/AM2 Platform
Support latest AMD Phenom ™ Quad-Core Processor
AMD - 215RDA7AKA21FG - Northbridge - (AMD 790FX Series)
AMD - 218S6ECLA21FG - Southbridge - (AMD SB600 Series)
Overview / Scope
This does not represent a teardown of an entire finished product (desktop system in this case), but rather a 'motherboard-only' analysis of ASUS M3A32-MVP Deluxe model. The board features an AMD chipset / solution. As part of our extended analysis, this unit is compared side-by-side with an ostensibly similar ASUS motherboard (P5E3 Deluxe) with competing Intel solution.
This is a custom analysis which also applies custom functional areas for a very detailed technical slice of the data. These functional areas are exceptional in their detail and do not represent standard iSuppli functional areas, but are much more detailed and offer much greater resolution in cost analysis.
Selling for prices as low as $150 USD at the time of writing (Most vendors are selling around the $200 USD mark) - 4/24/08.
For the purposes of this analysis, we have made a volume assumption of 87.5K units over the course of the product lifetime.
As a reminder, volume production assumptions are meant primarily to be used for our cost analysis in terms of amortized NRE and tooling costs, especially for custom components specific to the model being analyzed (mechanical components especially), and not necessarily as a market accurate estimate for a specific model. Our estimations are based on iSuppli market research and we derive rational estimates based on overall market shares of the manufacturer in question, as well as the number of products in a given portfolio and the relative popularity of certain lines of products.
What Is Not Included in our Cost Analysis
The total materials and manufacturing costs reported in this analysis reflect ONLY the direct materials cost (from component vendors and assorted EMS providers), AND manufacturing with basic test. Not included in this analysis are costs above and beyond the material manufacture of the core device itself - cost of intellectual property, royalties and licensing fees (those not already included into the per component price), software, software loading and test, shipping, logistics marketing and other channel costs including not only EMS provider and the OEM's margin, but that of other resellers. Our cost analysis is meant to focus on those costs incurred in the manufacture of the core device and exceptionally in some circumstances the packaging and literature as well.
Country of Origin
This motherboard is assumed to be produced in China.
Country of origin assumptions relate directly to the associated cost of manufacturing, where calculated by iSuppli. In the cases of 'finished' sub-assemblies (such as power supplies, or Bluetooth modules), we do not calculate internal manufacturing costs, but rather assess the market price of the finished product in which case country of origin assumptions may or may not have a direct effect on pricing.
Design for Manufacturing / Device Complexity
A comparative analysis of both motherboards will be found in the spreadsheet analysis allowing for quick and easy side-by-side comparisons of the two motherboards, and can be examined based on several alternative breakdowns (by functional areas, component family, etc.).
This motherboard - ASUS - M3A32-MVP Deluxe - features a total of 1536 components.
Component counts have a direct bearing on the overall manufacturing cycle times and costs, and also can increase or decrease overall yields and re-work. Our calculations of manufacturing costs factor counts and more qualitative complexities in the design
Note that manual labor has a much smaller effect on auto-insertion assembly lines (for the Main PCB, for example), where manufacturing costs are much more capital equipment intensive and driven by these investment costs.
The ASUS - M3A32-MVP Deluxe is based on a core AMD Northbridge / Southbridge solution. Interestingly, though many of the AMD-based boards we have seen actually feature Nvidia North / Southbridge chipsets which is especially surprising considering AMD's acquisition of ATI. This motherboard is based on the AMD AM2+/AM2 Platform which supports the latest AMD Phenom ™ Quad-Core Processor. The core chips are the AMD - 215RDA7AKA21FG - Northbridge - Graphics AMD 790FX Series and AMD - 218S6ECLA21FG - Southbridge - I/O Controller Hub (AMD SB600 Series).
Major component summaries:
Southbridge / Northbridge
Northbridge - AMD - 215RDA7AKA21FG - Graphics AMD 790FX Series
Southbridge - AMD - 218S6ECLA21FG - I/O Controller Hub (AMD SB600 Series).
I/O & Interface
I/O Controller - iTE - IT8716F-S - LPC Interface & Hardware Monitoring
IEEE1394 Host Controller - LSI - L-FW32207T100-DB - Integrated 1394a-2000 OHCI PHY/Link-Layer
Serial ATA Host Controller - Marvell Technology - 88SE6111-NAA1 - eSATA on-the-go
Serial ATA Host Controller - Marvell Technology - 88SE6121-NAA1
Ethernet Controller - Marvell Technology - 88E8056-NNC1 - PCI Express, Gigabit LAN
Codec - Analog Devices - AD1988BJCPZ - HD Audio SoundMAX, 5 Stereo DAC Pairs & 3 Stereo ADC Pairs, w/ S/PDIF Output & Input
Multiplexer/Demultiplexer - ASMedia Technology - ASM1430 - 8 Channel, 2:1, High Speed
Power Controller - ST Microelectronics - L6740L - Hybrid, for AMD SVID & PVID Processors
WLAN - Atheros - AR2425 - Single Chip, MAC/Baseband Processor/Radio/PAM, 802.11b/g, 2.4GHz, PCI Express 1.0a Compliant