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Consumer Electronics

Samsung Unit Forms Partnership with Wireless Power Provider

01 October 2013

Samsung Electro-Mechanics (SEM), a unit of Samsung producing components and mechanical devices for all electrical equipment, has signed a deal with PowerbyProxi, a developer of wireless power systems, to license PowerbyProxi's consumer electronics and home appliance wireless power IP and technology.

PowerbyProxi also announced it has received $4 million in strategic funding from Samsung Ventures Investment Corp., the South Korean electronics giant's venture capital arm.

SEM has over time focused on the digital parts industry providing high frequency, software and design/production technology as global electronic components manufacturer.

"Our research identified PowerbyProxi as a leader in wireless power technology based on its expertise, track record and comprehensive patent portfolio," said Hugh Kim, vice president and director of wireless charging development for SEM, in a statement. "We are excited to work together on innovative consumer products that will raise the bar for our industry."

SEM develops wireless power and wireless charging for consumer electronics and home appliances. Through its partnership with PowerbyProxi the company will be able to produce wireless power solutions for a new generation of electronic parts in these markets.

"This is a major agreement for us in the consumer electronics market and enables us to leverage our wireless power technology and IP to deliver the best user experience to a mass audience," said Fady Mishriki executive vice president and chief technology officer at PowerbyProxi. “Our partnership is further evidence that wireless power and charging are fast becoming mainstream.”

PowerbyProxi has developed advanced and safe wireless power system to enable consumer electronics and industrial product designers wirelessly transfer efficient power in the most difficult places: from a miniaturized receiver inside a AA battery to a mission critical solution in the demanding and hostile environment of a wind turbine control system.

PowerbyProxi has worked with customers on more than 50 real world projects and built its deep technical know-how by initially focusing on complex industrial applications. The company also created the first commercial wireless recharging system capable of 3-D power transfer, regardless of how the device is positioned in the recharging unit.

PowerbyProxi, located in Auckland, New Zealand, is a spin-out of the University of Auckland's engineering department and holds an patent portfolio with 126 patents issued worldwide.

Since 1973, Samsung Electro-Mechanics has developed and produced essential electronic parts starting out by making components for TVs and other audio-video products. Next, SEM worked on applying technologies related to materials, wireless RF components, power supplies, and precision "mechatronics" (mechanics and electronics interface) to develop new parts and components. Today, SEM develops PCBs, chip components, camera modules, power supplies, tuners, network modules, and motors.



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