Motorola Mobility is joining the ranks of top-tier OEMs that plan to manufacture more products in the United States. On Tuesday, the company announced its next smartphone, dubbed the “Moto X,” will be manufactured in Fort Worth, Texas.
U.S.-based OEMs have been facing a political scrutiny for moving their manufacturing offshore. Not only does offshoring eliminate U.S. jobs, but a great deal of revenue moves offshore as well. In a gesture to quell critics, Apple Inc. was among the first U.S.-based companies to announce it would assemble more of its products in the U.S.: last December. The company said it will make some of its Macintosh computers onshore.
Hong Kong-based Lenovo also began making some of its computers and tablets in North Carolina earlier this year.
Motorola executives said the Moto X will be manufactured at a Flextronics facility in Fort Worth. The site used to make phones for Nokia. Not every component for the phone will be produced domestically: the X is slated to use an OLED screen; OLEDs are manufactured and sourced from suppliers in Asia-Pacific.
Global companies increasingly are touting the benefits of manufacturing closer to their design centers – and to end-users.
“There are several business advantages to having our Illinois and California-based designers and engineers much closer to our factory. For instance, we’ll be able to iterate on design much faster, create a leaner supply chain, respond much more quickly to purchasing trends and demands, and deliver devices to people here much more quickly. And as a part of Google we’re being encouraged to take big bets on things that make a difference,” Motorola said in a statement.