Acquired Electronics360

Audio and Video

MWC 2018: Virtual Reality Comes to Alibaba’s Tmall E-commerce Platform

26 February 2018

Using an iPad or smartphone, the VR Maker can now be used in e-commerce retail sites. Source: IstagingUsing an iPad or smartphone, the VR Maker can now be used in e-commerce retail sites. Source: Istaging

Istaging has entered the online retail market with its self-serve virtual reality capture system by signing an agreement with Chinese e-commerce giant Alibaba at this week’s 2018 Mobile World Congress.

The company has already entered the markets for real estate, interior design and property lighting with its VR offering and now it will be integrated with Alibaba’s Tmall, e-commerce platform. Using the VR system, Tmall sellers can use the Istaging VR maker to digitize their physical stores in virtual reality. Then, the VR content can be uploaded on Tmall and sync VR content on Tmall with search results based on the location and distance of their physical shops.

AT MWC 2018, Istaging says it will unveil its VR Maker system as well as showcase how it can be used for the retail and e-commerce industries. The company is also offering augmented reality solutions to support e-commerce and retail industries, allowing retailers to digitize real objects in AR.

Mobile World Congress is taking place this week in Barcelona.

To contact the author of this article, email

Powered by CR4, the Engineering Community

Discussion – 0 comments

By posting a comment you confirm that you have read and accept our Posting Rules and Terms of Use.
Engineering Newsletter Signup
Get the Engineering360
Stay up to date on:
Features the top stories, latest news, charts, insights and more on the end-to-end electronics value chain.
Weekly Newsletter
Get news, research, and analysis
on the Electronics industry in your
inbox every week - for FREE
Sign up for our FREE eNewsletter


Date Event Location
09-10 Apr 2018 Clearwater Beach, Florida, USA
23-27 Apr 2018 Oklahoma City, Oklahoma
10 May 2018 Pier 94
22-24 May 2018 Los Angeles, CA
04-07 Jun 2018 Boston, MA
Find Free Electronics Datasheets